7 simple tips for improving your outreach efforts
Over the last few years, I’ve spent a lot of time working with bloggers and editorial site owners and I’ve learnt a lot about what they’re generally receptive to. Here are 7 actionable tips for improving your outreaching campaigns. 1. Put a compelling pitch together In the time that I’ve spent working on outreach campaigns I’ve generally found that that you will get a much better response if you pitch a structured idea to them. We generally approach bloggers with an idea, comprising a title, some data or research and an overview of how it’ll add value to their website. As well as...
Read MoreRecommended Digital Marketing & User Experience Books
Spending three hours a day commuting is pretty annoying at times, however it has given me the opportunity to do a lot of research and read lots of great books. With this in mind, I decided to write a blog post about some of the best digital marketing, design and UX books I’ve read or that I am intending on reading soon. Books that I would recommend: SEO Secrets – Danny Dover: SEO Secrets is the most comprehensive SEO book that I’ve read and it features lots of actionable content. Danny, who worked with a host of blue-chip clients whilst working as a consultant at SEOmoz, covers all...
Read MoreUtilising easily accessible link prospecting data
Over the three years that I’ve worked in SEO, I’ve spent god knows how much time looking for websites and blogs to work with as part of my link building activity . Now, although it’s important to still undertake more extensive research/seeding too, I adopt the following techniques to find link prospects quickly and easily. Google Adwords Placement Tool If you’re stuck for websites that you could work with to obtain some links, why not look through the list of sites in your Google Adwords account, using the placement tool. This data is readily available and often...
Read MoreMy Favourite SEO Conferences of 2011
Having joined GPMD in February, working for an agency opened up lots of opportunities to attend some great SEO events and meetups, here are the ones that I enjoyed and benefited from the most. BrightonSEO 2011 (April and September): For me, BrightonSEO has gone from being a must-attend event partly because it’s free to a really valuable conference with awesome speakers who deliver informative content! I would definitely pay to attend this event. My reviews: BrightonSEO April BrightonSEO September Distilled Link Building Conference London 2011 (LinkLove): The Distilled LinkLove event...
Read More5 New Years Resolutions for Online Retailers!
In 2011, we’ve seen lots more e-commerce retailers step up from just applying a few generic title tags and doing a bit of sporadic link building and start working on building a real brand – which is great to see. Now, as we start to think about what we’re going to be changing once we’ve got over those inevitable NYE hangovers, here are a few tips to help you get more from your website. Start using Twitter for lead-generation: By using tools like Topsy or even the advanced search feature on Twitter, you can find people who are asking questions about the products that...
Read MoreRIP Yahoo Site Explorer
Yahoo Site Explorer is a quick and user-friendly online link analysis tool that has been providing fairly basic link data to SEO’s for a number of years. Today, I found out that Yahoo Site Explorer will be officially closed down tomorrow – which is a big shame in my opinion! When I first started working on SEO projects nearly three years ago, Yahoo Site Explorer was the only tool that I used for link profiling and I still use it today when I’m looking for quick insight. I will miss the digestible data provided by Yahoo Site Explorer and I hope that Bing introduces a similar tool...
Read MoreInstagram Updates
